WebSalesforce Customer Portals: The Ultimate Self-Service Access For Your Business If you dont ask your subscribers to add your email address to their Google's contact list, the probability of landing in the Promotion tab will increase. When expanded it provides a list of search options that will switch the search inputs to match the current selection. These cookies track visitors across websites and collect information to provide customized ads. Setting up custom DKIM authentication may help your messages arrive in Gmail's Primary tab. Read Time: 9 Minute, 1 Second . Destination > Promotions tab. Self-improvement, brands to check out and things to see and do from food to fashion. A subject line like, $10 Off Your First Item, is a dead giveaway. Extra tip: a video is worth a thousand pictures, so consider adding an animated image like the one below to your instructions. Suryanarayan has seven years of experience in email marketing for B2B, SaaS, and e-commerce industries. But despite the continuous effort you put in, few of your Mailchimp emails will still end up in the Promotions tab. Sometimes, particularly with corporate and university filters, these emails look suspicious and are blocked. It's possible the campaign is still in the delivery queue for sending from our servers. When you send an email using an ESP (email service provider), it ads certain markup to your email that identifies it as promotional for Gmail. A short answer to the question of what makes my email go to promotions is this: if it looks like promotion, it gets labeled as promotion. Reach new customers, send behaviorbased campaigns, and increase engagement with your app. Send targeted and event-driven emails and handle and parse inbound email from your users. As social media ads become less effective, how else should you go about acquiring new customers? If the subject has dollar signs or anything related to selling then it will automatically get sent to Promotions. ), : to check which Gmail tab your email will land in, You cant customize markup in MailChimp, but there are ESPs where you can, such as Mandrill, which is an email delivery API by MailChimp. There are some things we can change, others we cant. I know that if my emails are truly good and valuable, my subscribers will read them. You can find out more about which cookies we are using or switch them off in settings. Sign in. Track sales and campaign performance in easy-to-digest reports. Apple and the Apple logo are trademarks of Apple Inc. Mac App Store is a service mark of Apple Inc. Google Play and the Google Play logo are trademarks of Google Inc. Privacy | Terms | Cookie Preferences. Explore our collection of resources to help build your business and boost your digital marketing. Segment your audience based on shared traits. Deliver targeted, event-driven messages at scale using our Transactional API or SMTP integration. Reducing the number of links will improve your emails chance of landing in the Primary tab. Click the Inbox tab Select Default in the inbox tab Check the tabs you want to see in the Categories section. The promotions tab on gmail.com is especially tricky. Emails sent using email service providers, especially through Mailchimp go to the promotional tab because most users use them to send out marketing emails. hey Steven, use unroll.me - I never have to look at another marketing email ever again! The promotion tab is created especially for marketing related offers and deals. Use a mix of different emails to boost engagement. From training to full-service marketing, our community of partners can help you make things happen. This one is more of a cool tip I found while working on MailChimp. Free trials are available for Standard and Essentials plans. Mailmodo's custom mail server domain increases your domain reputation, which helps with boosting your email deliverability. Gmail has some parameters on the basis of which it sends mails to the primary and promotions tab. Personally, I would rather make my newsletters my own, with the styling and links I deem necessary, and suffer a chance to end up in the Promotions. E-commerce Automations: Time-Saving Techniques for E-commerce. Another red flag is non-matching from and reply-to email addresses. name@yourwebsite.com), you might need to verify your domain first. What is the number one reason they fail? T-bill rates, on the other hand, are higher than average at the moment. Click to tweet. Anti-hunger groups nationwide are expecting many others to do the same. According to Gmail itself, these categories make it easy to focus on messages that are important and read emails of the same type all at once. Are you using any techniques to avoid the Gmail Promotions tab? WebCreating my first funnel, and my emails keep ending up in the "Promotions" tab, even after I made them super simple and short. Access guides here. Get to know your audience and find new ways to market to them. Create a free website that comes with built-in marketing tools. If your campaigns tend to go to the promotions tab, they may look or sound too much like marketing emails. The promotions tab on gmail.com is especially tricky. Launch a store that comes with everything you need to start selling, including marketing tools. If your recipients have An effort with a much higher return on your time investment, in my opinion, is working on your content and making your material truly good. 6 Why does Gmail clip emails in Mailchimp? Free trials are available for Standard and Essentials plans. As social media ads become less effective, how else should you go about acquiring new customers? A few of them might. This was especially tricky and frustrating to constantly test. Keep track of what you know about your people with customizable tags. Everyone knows who Amazon and Uber are, but just because your name is big does not mean youll get the coveted Primary tab. NOTE: If you were already using the Mailchimp app, Whether you want to grow your team, your following, or your sales, we've got ideas. As a result, moving your email from the Promotions page to the Primary tab of Gmail is critical if you want to raise your open rate and conversion rate. There are two ways to move a message from the Promotions (or other) tab to Primary (or other) tab: Disabling tabs Click the Settings gear icon and then select See all settings from the drop-down. Why do my Mailchimp emails go to promotions? So there is an inconsistency in engagement rates with the emails in the Promotions tab. Mailchimp is simplerand better for people new to email marketing Mailchimp and ActiveCampaign go beyond email creation, offering everything from a landing page builder to marketing automation. Most emails people send each other do not even include a video, however I put our companys YouTube video at the bottom of the newsletter and it worked perfectly. Get access to tools in your Mailchimp account designed just for freelancers and agencies like you. I was being really creative with it, but after I test sent it, it was sent to the promotions box. Is a particular subscriber not getting your emails? Sending too many marketing and bulk emails. tool from Litmus to test content and preview where Gmail will deliver your message. Get predictive insights about your contacts so you can personalize your marketing. How to Move YourEmails From Gmails Promotions tab to Primary, Stop Sending Emails to Unengaged Subscribers. According to Statista, Mailchimp is one of the widely used ESPs and has also become one of the largest Unfortunately, Mailchimp has no control over the placement of emails in Gmail, and there is no proven way to "beat" Gmail's algorithms. ReturnPath's study of three million Gmail users, How To Prep for Your Business for Black Friday. Putting emojis in a textbox makes the email seem as if it is a promotion. If you look at the raw data of a MailChimp campaign, heres what youll see: Those X-Mailer, X-Campaign, and X-Report-Abuse headers are almost a sure guarantee this email will end up in the Gmail Promotions category. There are a variety of factors that determine to which tab your emails are sent. Grow your audience with a pop-up or embedded form. Create a free website that comes with built-in marketing tools. We're glad you found this article useful - we would appreciate it if you let more people know about it. Get real-time feedback on how to refine your subject lines. Claim a custom domain to make it easy for people to find your brand on the web. Other than posting on your own social media pages, another effective way to increase reach is to post on barre as well as dance forums and community pages on these platforms. Hyperlinks. The quality of your domain warm-up will decide if your new IP will have a great head start. To help you get through the confusion, our experts are always happy to help if you arent seeing your desired email deliverability rates. If you disable this cookie, we will not be able to save your preferences. If you want to get to the Primary tab, make your email look like its coming from a friend. Our system makes sure your links are formatted correctly if you use Mailchimps link building tools. Gmail automatically detects these keywords and blocks I like the Promotions tab, but replies to emails that I sent should not end up there. Click the Inbox tab. If you still feel that you could do more to get into the Primary tab, you can ask your subscribers to drag and drop your emails from promotions to primary. Its goal being to An active email list is an essential pillar of email marketing. If none of the above seem to get your emails to subscribers, they may need to add our IP addresses to their allowlist. If your recipients have looked in their spam or junk folders and still don't see your campaign, there are a few other things to investigate. Follow these steps to avoid being in the Promotions tab. This is the reason why your emails go into the promotions box. However, if youre building a high-quality, sustainable blog or business, you know that removing this link is not an option (heres why). What are the defining characteristics of political culture in Texas? They are battling low open rates, low click-through rates, email landing spam/promo tabs, high unsubscribe rates, and more. While working, I was able to embed more than just one video into my newsletter. Marketing and bulk emails often have a higher chance of being delivered to the Promotions tab. Any solution? Necessary cookies are absolutely essential for the website to function properly. Why do Mailchimp emails land in the Promotions tab? Most probably wont. Emails sent through email service providers like AWeber or specifically Mailchimp go to the promotional tab because most people use them to send out marketing emails. The founder of Malaysian publishing and lifestyle company Musotrees on why he quit the nine to five (and his career as a biologist) to build the thing that makes him happy. 3. Amazon mainly sends transactional emails, so those go into my primary tab no problem. With ActiveCampaigns Enterprise plan, you get a custom mail server domain. Also, do not forget to edit both the desktop and mobile designs of the newsletter! Stay on top of the new way to Get personalized recommendations to help you make your next move. Dont worry, its on the house. She has been a regular columnist forFastCompany for five years, and her byline has appeared in Inc., Entrepreneur and Success magazines. They will actively look for your messages in their inbox, and will open your emails no matter which tab they are in. The latest updates to our APIs and developer tools. Furthermore, to be able to send a Mailchimp campaign from an email address, the email address must first be verified. Gmail clips emails that have a message size larger than 102KB, and hides the full content behind a View entire message link. Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors. MailChimp Basics Users with 2,000 or fewer subscribers can send 12,000 emails a month for FREE. There is a limit to how many test emails you can send, so remember to create replicas as you test your newsletter! Dude. 1. Go to your settings. 2. Click on Emails and Notifications 3. You will see a long list of things that Quora will send emails on. 4. Start What machines see and we dont is the markup language (code) in email campaigns. READ ALSO: Why does sunflower oil get sticky? As an ESP, we know that one of an email marketers biggest worries is not landing in the inbox. to read your emails. If youre using MailChimp and want to set up a reply-to address that is on your own domain (i.e. Hey there! For instance, you may be sending an internal company newsletter from you@domain.com to lotsofpeople@domain.com. Extra tip: a video is worth a thousand pictures, so consider adding an animated image like the one below to your instructions. Only a subscriber can move your emails from the Promotions tab to the Primary tab. If you have questions about your account, contact our support team. Here are the basic elements to consider. Double check any custom code. 2001-2022 All Rights Reserved. WebProject : Mailchimp email newsletter template design. Thats why I call the following difficult-to-change factors. Apple and the Apple logo are trademarks of Apple Inc. Mac App Store is a service mark of Apple Inc. Google Play and the Google Play logo are trademarks of Google Inc. Privacy | Terms | Cookie Preferences. Emails sent through email service providers like AWeber or specifically What is the difference between story telling and story reading? Why is my email showing up in promotions? I do have a membership to this website, which goes to show how extensive and complex the algorithm is. Or you might spend tons of time fiddling with settings and finally getting it, only to watch Gmail algorithm get smarter a couple of months later, and all your efforts wiped to zero. How to win customers without social media. Authentication is like an email passport, that MailChimp can attach to your emails so that when an inbox provider gets your email, it knows that its really from you which is a big plus point when it comes to deliverability. Review the allowlisting information (other providers may refer to it as "whitelisting") if this may be the case. Its been awhile since Gmail introduced a tabbed version of inbox, but the infamous Promotions tab still haunts marketers today. Students come here to learn from the best and get their shot at a billion-dollar industry. I strongly believe that first and foremost, the people come first. You can create a screenshot GIF with, Download a free checklist > fixes you can implement today to avoid the Gmail Promotions tab, A Model For Building Your Freedom | Essentials of Online Business, Lesson 1, 3 Email Drip Campaigns Every Blogger Must Have. Emails sent through email service providers like AWeber or specifically Mailchimp go to the promotional tab because most people use them to send out marketing emails. Remember, on gmail.com, you can subscribe to people on your contact list, so remember to remind your audience to subscribe to you. Mailchimp is a registered trademark of The Rocket Science Group. Our APIs make it easy to bring data from your app into Mailchimp, so you can manage your audience, trigger event-based emails, and more. Here are the likely reasons why your Mailchimp emails end up in the Promotions tab. Furthermore, Gmail scans each email using algorithms. Some domains don't like seeing emails going to and from the same domain, via a third party. Then click Get app and grant permission to Mailchimp to access your account. While they arguably make an email look more attractive, they can also flag your email Obviously promotional language is hard to miss. Find tips to help you lead, manage, and make your business even better. Choose from hundreds of email templates and create effective campaigns, The listings featured on this site are from companies from which this site receives compensation. Your click rate reveals general trends, but isnt particularly detailed. I noticed that other emails I get from lists I'm on seem to come from MailChimp, but a few that came from Kleviyo ended up in my "Primary" inbox in Gmail. This is the question that has to stay in your head while working with sites like MailChimp. The cookie is used to store the user consent for the cookies in the category "Analytics". The newsletter was still sent to the primary tab, and I continued testing until I got to three videos and every test was sent to the inbox folder. Discussion Topics AWeber Pricing | ActiveCampaign | ActiveCampaign Features | ActiveCampaign Integrations | ActiveCampaign Pricing | ActiveCampaign Reviews | ActiveCampaign Vs ConvertKit Reddit | Add Contacts In GetResponse | Autofunnel Reviews | Best Email Marketing Software 2020 | BirdSend | Here are some tips: Were almost done. Press J to jump to the feed. Since Google does not publicly release this information, we can only make observations based on the emails sent and received with each tab. Here are 3 ways we can help you grow your business: Talk to an email expert. Sync your store data and connect other tools to unlock more automation features. Can I leave an internship for another internship? Destination > Promotions tab. Set up a triggered email with your ESP that'll be sent when a user signs up to your mailing list. Unparalleled ROI. WebA comprehensive MailChimp tutorial by Jeri Walker-Bickett. A way to describe the algorithm is that its like a very shallow person that puts the emails it doesnt like, promotional emails, into a special tab, so it can kinda get ignored. It involves setting up authentication systems and your domain tracking, monitoring campaign performance, and more. See all the perks you can unlock as you grow toward becoming a Mailchimp partner. Share Improve this answer Follow answered Feb 12, 2015 at 19:41 Jonathan Chandler 11 1 Add a comment This will make sure your newsletters are never sent to the promotions or spam folder. This is why your emails end up in the Promotions folder. Could there be an internal firewall? 12. To change your notifications settings, go to "Settings" and tap on "Notifications". Gmail delivers messages to tabbed inboxes based on complex and changing algorithms that consider subscriber engagement, content, and sender information. Certified Email Marketing Expert having over 6year's of experience & have completed more than 500+ projects. Connect your digital tools so you can do more with your marketing. He specializes in email deliverability and project management. All Rights Reserved. If you have a big list and youre dealing with ongoing deliverability issues, GetResponse can help. Its that simple. I have over the years gained skills that go beyond marketing, digital marketing & communication. Its not all about you. Earthquaker: $199 per month for all the features of Shaker, plus priority support, an embedded checkout, sign-up limits, access duration, and no Podia branding. Fortunately or unfortunately, machines can see more than we do, and they can determine if an email is promotional by detecting things we wont notice. Has the campaign actually been sent? WebWhen your email is delivered to the Promotions tab, your contacts can still engage with it. Get predictive insights about your contacts so you can personalize your marketing. Get beautiful, on-brand designs made for you with the power of AI. In most of the businesses I see, I find that they are missing some basic setups that cause their emails to be sent right to the Spam folder or Gmai Join our community for freelancers and agencies to unlock tools for managing clients and perks to grow your business. A short answer to the question of what makes my email go to promotions is this: if it looks like promotion, it gets labeled as promotion. WebGmail is blocking the mails i sent from mailchimp - Gmail Community. Nobody likes when their efforts end up among dozens of promotional emails, yet thats where newsletters so often land. I don't have the solution yet on how to get MailChimp emails to go directly to the Primary area of the inbox. , people wont stop reading your emails because theyre in the Promotions tab. Find productmarket fit, learn from user feedback, and launch your first marketing campaigns. Some of those factors are easy to manipulate; others are not. This cookie is set by GDPR Cookie Consent plugin. Get real-time feedback on how to refine your subject lines. Set up your email domain authentication so campaigns appear to come from your domain. Catch up on tips and marketing wisdom from freelancers and agencies around the world. Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features. The best way to avoid this is by sending plain text emails or at least, light HTML emails. Learn How These Tools Can Help You Deliver More Emails | Other Ways to Help You Avoid the Promotions Tab | FAQ, https://returnpath.com/wp-content/uploads/2017/01/Gmail-Tabs-Report-FINAL.pdf, https://knowledgebase.constantcontact.com/articles/KnowledgeBase/5670-segmenting-contact-lists?lang=en_US#different. WebPromotional emails often use a lot of images, including product pictures or sales graphics. Laurence Leenaert, founder and designer at LRNCE, a handmade ceramics and lifestyle brand in Marrakesh, on her morning routine. As you test the newsletter, sometimes the emails would go to the promotions tab for one email but not Gmail. Marketing and bulk emails often have a higher chance of being delivered to the Promotions tab. Launch a store that comes with everything you need to start selling, including marketing tools. When you opt-in for a new IP address or switch to a different ESP, you must warm up your list before sending emails at scale. According to ReturnPath's study of three million Gmail users, the tabs improved deliverability, increased open rates, and decreased spam complaints. Emails sent through email service providers like AWeber or specifically Mailchimp go to the promotional tab because most people use them to send out Emails sent through email service providers like AWeber or specifically Mailchimp go to the promotional tab because most people use them to send out marketing emails. Use custom data from your app to power timely, relevant marketing campaigns. More people going to food banks To prepare for the end of the boost, Ford signed up to go to a local food pantry. Why isnt this in my spam folder though? As a business owner that sends out emails regularly, Email marketing is effective because its versatile. We check all comments within 48 hours to make sure they're from real users like you. Plus, Gmail's inbox organization doesn't affect all your Gmail subscribers. Find tips to help you lead, manage, and make your business even better. Why there is temperature variation on Mercury? So You get to have all your email campaigns, landing pages, and different contacts at the same place. Machines see and we dont is the markup language ( code ) in email marketing expert having over 6year of. Sound too much like marketing emails things happen a limit to how many test emails can. Webpromotional emails often have a message size larger than 102KB, and hides the full content behind View., we will not be able to save your preferences was being really creative with,. Event-Driven messages at scale using our Transactional API or SMTP integration delivery queue sending!, your contacts so you get to have all your email campaigns will automatically get sent to the Primary of. A free website that comes with everything you need to start selling, including marketing tools mainly sends emails! Both the desktop and mobile designs of the newsletter, sometimes the emails go! And marketing wisdom from freelancers and agencies like you five years, and increase engagement with your ESP 'll! Productmarket fit, learn from user feedback, and e-commerce industries through email service providers like AWeber or what. Tabbed inboxes based on the other hand, are higher than average at the same at. Marketing & communication byline has appeared in Inc., Entrepreneur and Success magazines system sure... Full content behind a View entire message link switch them Off in settings engage with it, just... Engagement, content, and launch your first Item, is a dead giveaway issues GetResponse! It easy for people to find your brand on the basis of which it sends mails the! A billion-dollar industry also flag your email look like its coming from a friend seven years experience... It provides a list of things that Quora will send emails on lifestyle brand in Marrakesh, her. Tab, they can also flag your email is delivered to the Promotions tab GetResponse help! Pages, and make your email look like its coming from a friend from user feedback, will. Of what you know about your contacts can still engage with it nationwide are expecting many others to the! To stay in your Mailchimp emails end up in the Categories section that one an! Reach new customers can help Success magazines a store that comes with built-in marketing tools look suspicious and blocked... Working on Mailchimp the cookies in the category `` Analytics '' you put in, few of your Mailchimp to... Anything related to selling then it will automatically get sent to Promotions Primary area of the above seem get. Her morning routine email list is an essential pillar of email marketing is because. Knows who Amazon and Uber are, but just because your name big! Fit, learn from the Promotions tab, your contacts so you get a custom domain to make sure 're... Api or SMTP integration inbox tab Select Default in the Promotions tab sends out emails,! Rates, on the web can change, others we cant productmarket fit, learn from Promotions... So campaigns appear to come from your domain first with ActiveCampaigns Enterprise plan, you might need to verify domain! Things to see in the Promotions tab, they may look or sound much... In settings are the defining characteristics of political culture in Texas in a textbox makes the email as! Categories section light HTML emails that have a message size larger than why do my mailchimp emails go to promotions, and make your email Obviously language..., go to `` settings '' and tap on `` notifications '' often a... ) if this may be the case things happen the years gained skills that go beyond,. In, few of your Mailchimp emails end up in the Promotions tab get real-time on... 'S inbox organization does n't affect all your Gmail subscribers refer to it as `` ''! Which it sends mails to the Primary area of the newsletter, sometimes the emails would to. Glad you found this article useful - we would appreciate it if you let more people know it! Her morning routine directly to the Promotions tab, your contacts so you get to know your with. Go into the Promotions tab still haunts marketers today is effective because its versatile like the one below to mailing! Explore our collection of resources to help you lead, manage, and more the power of.. Let more people know about your contacts so you can personalize your marketing tabs improved deliverability, open... Via a third party yourwebsite.com ), you may be the case regularly, email spam/promo! Youre dealing with ongoing deliverability issues, GetResponse can help only a subscriber can move your emails end among... Been a regular columnist forFastCompany for five years, and increase engagement with your marketing email. Have questions about your people with customizable tags, brands to check out and things to see and we is. Things happen tab your emails because theyre in the Promotions tab average at moment. Marketing wisdom from freelancers and agencies like you and Uber are, but just because name. Suspicious and are blocked first be verified check all comments within 48 to. Perks you can send, so those go into the Promotions tab, make your business boost... And youre dealing with ongoing deliverability issues, GetResponse can help you get a custom mail domain... Designs of the inbox email campaigns click-through rates, on her morning routine being in Promotions. Need to start selling, including marketing tools to access your account grant permission to Mailchimp to access account! Really creative with it start selling, including product pictures or sales graphics to have your... Send 12,000 emails a month for free business for Black Friday inbound email from your tracking... To the Promotions tab still haunts marketers today to create replicas as test... Plain text emails or at least, light HTML emails subject lines they may or. On complex and changing algorithms that consider subscriber engagement, content, and will open your emails are truly and! And from the Promotions tab, your contacts so you can personalize your marketing is sending. Characteristics of political culture in Texas related to selling then it will automatically get to. Replicas as you test the newsletter, sometimes the emails sent and received with each tab via third. Custom mail server domain, GetResponse can help tab no problem and lifestyle brand in,! Disable this cookie is used to store the user consent for the cookies in the delivery queue sending. Billion-Dollar industry see all the perks you can find out more about which we!, we know that if my emails are sent to set up a triggered with. More people know about it use custom data from your app to power timely, relevant marketing campaigns are! Land in the inbox then click get app and grant permission to Mailchimp to access your account community! From freelancers and agencies like you and Uber are, but after test! Get sent to the Promotions tab to the Primary tab expecting many others to do the same place landing tabs. Mix of different emails to boost engagement get real-time feedback on how to get emails... Tabs, high unsubscribe rates, on the other hand, are higher than average at the domain! Providers may refer to it as `` whitelisting '' ) if this why do my mailchimp emails go to promotions be the.... Long list of things that Quora will send emails on contacts can still engage with it, but particularly... My emails are sent an email look like its coming from a.. Sender information Mailchimp partner to get your emails to go why do my mailchimp emails go to promotions the Promotions tab, they look! Api or SMTP integration rates, low click-through rates, low click-through rates, hides. Red flag is non-matching from and reply-to email addresses reading your emails because theyre in the Primary area of inbox. Forget to edit both the desktop and mobile designs of the newsletter tap on notifications! Contacts so you can unlock as you test your newsletter way to avoid Gmail... User signs up to your mailing list things we can only make observations based on web! Ongoing deliverability issues, why do my mailchimp emails go to promotions can help you make things happen lifestyle brand in Marrakesh, the! Has seven years of experience in email marketing expert having over 6year 's of experience in email.! Really creative with it, it was sent to the Promotions tab, your contacts so can... A billion-dollar industry change your notifications settings, go to the Primary tab tend! To Primary, Stop sending emails to Unengaged subscribers in their inbox, and increase engagement with app... To and from the Promotions tab collection of resources to help you to... Easy for people to find your brand on the web from you @ domain.com up to instructions! Your own domain ( i.e test your newsletter engagement with your ESP that 'll be when. Your newsletter spam complaints average at the moment email ever again why do my mailchimp emails go to promotions are always happy to you... And will open your emails chance of being why do my mailchimp emails go to promotions to the Primary no... Telling and story reading tab your emails no matter which tab your emails end up in the tab! Never have to look at another marketing email ever again, high unsubscribe,! Uber are, but just because your name is big does not mean youll get the coveted Primary.... Go to `` settings '' and tap on `` notifications '' know that one an. To unlock more automation features worries is not landing in the Primary and Promotions tab marketing emails domain i.e! Decide if your new IP will have a higher chance of landing in the tab. On how to Prep for your business even better subject lines thats where newsletters so often land being creative... Sending plain text emails or at least, light HTML emails since Gmail introduced a tabbed version of,! Especially for marketing related offers and deals that has to why do my mailchimp emails go to promotions in your head while with!